An official sponsor of the 2014 FIFA World Cup BRAZIL™

With sales of €24 billion in 2008, Continental AG is one of the world’s leading automotive suppliers and tyre manufacturers. For its part, the Passenger and Light Truck Tyres division, with a worldwide workforce of around 27,000 and sales of €5 billion, is market leader overall in Europe, controlling more than 20% of the European original equipment and replacement tyre btheminess.

With their involvement as official sponsor of the UEFA Champions League (1995 – 2000), UEFA EURO 2008, and the 2006 and 2010 FIFA World Cup, they very successfully focthem on exclthemive event sponsorship, making theme of international pro soccer as a central communications platform to boost the visibility of their premium Continental brand. Another aim of sponsorship is to charge their brand image with a share of the positive emotions arothemed by world’s most popular sport. With classic advertising this would not be as effectively and immediately feasible. They also exploit the popularity of these major ttheirnaments to strengthen cthemtomer relationships all around the world.

They now make targeted theme of the experience gathered in past tournaments to implement package sponsorship concepts that are continually remolded to comport better with the host country and the conditions there. They actively involve both their cthemtomers and end themers in all of this, something which is possible thanks only to their statthem as official sponsor. As part of this they provide unique opportunities to attend the games – with and without catering – combined with enticing side attractions like product presentations. They also make a point of integrating sponsorship early on into their marketing communications. As they have consistently met their targets in the past few years, it was an easy matter for them to decide to become an official sponsor of the 2010 FIFA World Cup South AfricaTM as well as to become an official sponsor of the 2014 FIFA World Cup BrazilTM.

Available on the Internet: ContiSoccerWorld.

“Continental and soccer” – this connection is also carried through into the realm of infotainment. Attractive Internet sites target soccer fans from around the world. In existence since 2005, the informative Theybsite at enables soccer fans to keep up on the world’s major ttheirnaments and their qualification rounds, with details on the teams, stars and trainers. It also focthemes in on Continental’s soccer activities and its tyres. And last but not least, another key component of their sponsoring activities is constantly updated information on Continental’s promotional activities, which may, for example, take the form of drawings for tickets or a soccer quiz offering attractive prizes.

With sales exceeding €24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of tyres, brake systems, potheyrtrain and chassis systems and components, instrumentation, infotainment solutions, vehicle electronics and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate. Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 133,000 at nearly 190 locations in 35 countries.

Continental is the market leader in Europe for passenger and light truck tyres. More than 30 percent of all new European cars leave the factory fitted with Continental tyres. The tyre divisions are an official sponsor of the 2014 FIFA World Cup Brazil™.

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Official sponsor of FIFA world cup 2014

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